The Counter: Southern Comfort Food Reimagined in Downtown Kinston

In the heart of downtown Kinston, The Counter serves up a fresh and vibrant approach to Southern cuisine. Created by renowned chef Vivian Howard, this casual eatery celebrates the rich flavors and seasonal ingredients of Eastern North Carolina with a modern twist, offering a menu that’s both convenient and crave-worthy.

A Casual, Come-As-You-Are Experience

The Counter brings a laid-back, counter-service dining experience that’s perfect for locals and visitors alike. Its streamlined menu strikes a harmonious balance between reimagined Southern classics and vegetable-forward dishes, ensuring there’s something to delight every palate. Whether you’re in the mood for hearty comfort food or a lighter, veggie-centric option, The Counter has you covered.

Menu Highlights

At The Counter, every dish showcases Vivian Howard’s signature creativity and deep connection to the local harvest. Here’s a taste of what you can expect:

• Southern Classics, Revamped: Indulge in dishes like Blueberry BBQ Chicken or the decadent Sweet Potato on Steroids, which elevate traditional flavors with surprising new elements.
• Veggie-Forward Favorites: Seasonal dishes like Viv’s Favorite Salad and sides like Fried Collards and Broccoli & Cheese let vegetables shine in all their glory.
• Comfort with a Twist: Sink your teeth into The Counter’s signature Porchetta Sandwich, a crowd-pleaser that’s quickly becoming a fan favorite. And for burger lovers? The Butterbean Smashburger is a must-try.

Craving a mix of flavors? Build your own plate with sides that can stand on their own, or pair them with mains to create a personalized feast.

Good Food, Thoughtfully Prepared

The Counter’s philosophy is simple: great food doesn’t have to be complicated. Here, every dish is thoughtfully crafted to be both satisfying and nourishing. It’s a place where the richness of Southern cooking meets a modern sensibility, proving that casual dining can still be deliciously elevated.

Something for Everyone

From families seeking a relaxed meal to foodies in search of their next favorite dish, The Counter caters to all. With indulgent options like mac & cheese alongside healthier choices, the menu offers flexibility for every craving and lifestyle.

When you’re in downtown Kinston, make sure to stop by The Counter. It’s more than just a restaurant—it’s a celebration of the flavors and traditions that make Southern food so special, all served up with a touch of innovation and a whole lot of heart.

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